Leading Specialist Auctioneers of Sporting Memorabilia. Auctions held at Sotheby's New Bond Street Saleroom, London.

A guide to selling


Saleroom Valuations

Click here for details of how to have your property valued for auction purposes.

Prior to the auction we will recommend auction estimates for your property. A low and high estimate, e.g. £500-700, will be printed in the catalogue as a guide price for prospective bidders. In addition we always recommend protecting your property with a reserve price, this being the minimum figure we would accept as a selling bid at the auction. The reserve price is confidential information between the auctioneer and the seller. A reserve price can never be set higher than the low auction estimate printed in the catalogue.


We hold a minimum of two live sporting memorabilia auctions a year at Sotheby’s New Bond Street saleroom in London. See Calendar for the latest details. Please be aware that all entries must be delivered to us two months in advance of the auction date, this being the catalogue production deadline. If you are unable to deliver your property in person, please contact us for help and advice. If necessary transport by third party carrier can also be arranged, charges will apply.

The Auction Catalogue

We produce a lavishly illustrated sale catalogue that is mailed to our clients and subscribers worldwide including private collectors, museums, institutions and sporting organisations. All consignors to our auctions receive a complimentary copy. You will also receive a pre-sale advice letter confirming the lot number(s) of your property.

The auction catalogue is also available online at our website about a month before the sale. For additional worldwide exposure the catalogue is also hosted online by the premier art and antiques newspaper The Antiques Trade Gazette at www.the-saleroom.com/grahambudd and on the art & antiques collectors website www.invaluable.com, Additionally we operate a live saleroom internet bidding facility for absentee bidders at www.the-saleroom.com.

Pre-Sale Exhibition

Your property will be on exhibition at Sotheby’s New Bond Street saleroom for a minimum period of two days prior to the auction, allowing prospective bidders to view and make any necessary enquiries with our staff.

The Auction

It is a public auction and you are more than welcome to attend if you wish to witness the excitement of your lots coming under the hammer. In addition to the audience in the room, there will be absentee bidders who have left instructions with the auctioneer and others bidding live with our staff by telephone or over the internet. Written confirmation of the sale results will be mailed to all consignors on the first working day after the sale.


Settlement is normally made by sterling cheque 28 days after the auction, always subject to receipt of payment from the purchaser.

Financial Terms

Commission is charged at 15% of the hammer price on all sold lots. If your property should remain unsold at the auction, there is no commission charge. We are always prepared to discuss commission terms for the sale of collections or other valuable consignments.

Whilst on our premises your property is insured. Insurance is charged at 1.5% of the hammer price on sold and unsold lots.

We often recommend that lots should be illustrated in the catalogue. The image also appears on the internet. Illustration fees are £15 per lot, although we may recommend larger size illustrations for important lots which attract a higher fee accordingly. Charges apply to sold and unsold lots.

Our commission and fees are subject to VAT (currently 20%) where applicable. There are no other hidden auctioneer’s fees, such as minimum commission charge, lotting up fees, unsold commission etc.

For our full Conditions of Business for Sellers click here